Going Digital in 2019 The invention and further development of the internet have created a reality within which over 4 billion people* turn to online forums, shops, and databases to obtain information and products each day. For businesses, that means shifting away from traditional print and other marketing methods and establishing a digital presence. *Source: We Are Social The benefits of an online presence Accessibility Having a strong digital presence ensures that the marketing materials you create for your locksmithing business are seen by members of your target audience WHERE THEY ALREADY ARE, making it a highly effective method for locating and engaging with potential new customers. Expanded Reach The internet enters billions of homes, is accessed by millions of smartphones and spans a much larger area and potential lead base than you could otherwise tap into from the comfort of your local business. Creating an online presence opens your locksmithing business to a much wider customer base by enabling anyone, anywhere to reach out and cross the threshold of your virtual door. LTV The content you create, coupled with the reviews and testimonials you receive on your e-store enable you to project a professional image that promotes trust in your brand. And with trust comes perceived lifetime value (LTV) and retention - both critical to your business’ continued profitability and success. More Efficient Selling & Marketing Having an online presence enables you to push relevant and engaging content, without coming across as being overly pushy or “salesperson-y.” It’s also a great way to enable your customers to proceed through the sales funnel, from viewing your ads to clicking through to your website and making a purchase, without pause or hesitation.