Now that you understand the importance of digital marketing, you need to incorporate these practices into your daily work routine. Here are some tools that will make the job a lot easier, especially for beginners:
- Website Builders: Wix and Squarespace are fabulous sites if you want to build your own website in minutes. WordPress makes blogging a snap, and their basic plan is free. A website is the best way to get your name out to the greater customer audience, and a blog gives potential customers a valuable reason to interact with your brand.
- Email Marketing: Email marketing is an essential tool for any business today. It allows you to reach out to your customers (past, present, and future), offer discounts, friendly reminders, and helpful tips in your specific niche. That makes you a useful and valuable asset for people to have on hand. Tools like MailChimp and Campaign Monitor will help you build your email marketing campaign from scratch, giving you all the pieces you need to see results.
- Social Media: Social media accounts are great for keeping your brand at the forefront of people’s minds. But keeping on top of social media accounts can get tricky. Use tools like HootSuite, Buffer, and TweetDeck to make posting schedules a snap and to constantly stay in the know about who’s talking about you so you can respond in a jiffy.
PPC: Pay-per-click campaigns are marketing campaigns that help you drive traffic to your site by showing relevant ads to prospective customers. Use sites like Google AdWords, Outbrain, and Bing Ads to help you create customizable ad campaigns that get seen.