Google Analytics
Knowing how your customers find and use your website is extremely important, as it enables you to optimize your content and marketing strategies to boost traffic and conversions while preventing churn. Google Analytics is a free website analytics service offered by Google that does just that. With Google Analytics, you can sift & sort your visitors according to dozens of dimensions. You can also integrate other useful Google products like your Ads account & Search Console into your website and tag & track any advertising, social, PR or any other kind of campaign you may be running. Top measurements include audience location, behavior, engagement, bounce rates, traffic sources, and more.
Hubspot
Note: this platform can easily be included in the above creative platform category, but its superior measurement capabilities led us to place it here. HubSpot is the all-in-one marketing solution your locksmithing business cannot live without. HubSpot is a free, comprehensive platform that helps you manage your marketing automation, SEPO, website, landing page, social media, email, content, analytics and more - from a single, unified place, so you can reel customers in and drive them through the sales funnel with ease. The platform’s built-in CRM takes the hassle out of lead management, so you can establish your brand’s online reputation, without having to complete an advanced degree in IT. With Hubspot’s built-in analytics, reports, and dashboards, you can measure the performance of your entire marketing funnel, from one single, unified place.
Facebook Insights
Facebook Audience Insights is an analytical tool that allows you to track your page’s reach and performance. It will tell you how many likes a post got, how many people are chatting about your page and other useful metrics. Use these metrics to understand just how well (or how poorly) your marketing efforts are paying off on Facebook and optimize accordingly. As such, it is ideal for measuring your Facebook Business page’s success – abandonment rate, how many pages users typically view and for how long, potential reach and more.
Conclusion
These are just some of the many free tools you can use to promote your locksmithing business online. With no payments required, you can easily experiment with the different platforms to find the solutions that best meet your marketing needs: no losses - endless possible gains for your business and your bottom line.