The best tips for an engaging Facebook Business page
Tip #1 - Research your target audience
Like when launching any other marketing campaign, when promoting your locksmithing business via Facebook, you need to do your due diligence and learn everything you can about your target audience. Questions such as where do your audience members live, what kinds of products are they interested in, what kinds of ads are they interested in and how often should you post should be studied and answered.
Tip #2 - Research your competition
Take a look at what other players in the locking solution world are posting, how they’re attracting followers and how they nurture leads through the sales funnel from the comfort of their Facebook Business page. This will help you learn what kind of content works, and what kind doesn’t.
Tip #3 - Promote in your brand’s image and voice
Your Facebook Business page should represent your locksmithing business in its tone, image, and voice. Write professionally, yet informally, to endear yourselves to customers and foster their trust in you as a reliable product service provider.
Tip #4 - Create a content schedule ahead of each month
The only thing worse than having no Facebook Business Page is having a Facebook Business page with no new content being posted. Life happens, and sometimes we can lose track of time, so it’s best to create and schedule a month’s worth of content at a time, taking into account local holidays, sales events and more, so your Facebook Business page remains busy, even when you’re too busy to post.
Tip #5 - Images can speak 1,000 words
From your profile pic and cover photo to the images you attach to your posts, be sure any visual you use is clear, attractive and highly engaging. When an image lures in the eye, it can motivate viewers to read words. Add a call-to-action (CTA) button on your images, like “Sign Up,” “Click Here,” or “Watch Now” to turn your image into an advocate for your locksmithing business.
And take advantage of freemium platforms like Canva and stock photo databases like Pixabay to take your Facebook Business page to the next level.
Tip #6 - Pin important posts to the top of your page
Never let an important post get lost in the shuffle. Pin them to the top of your page and ensure everyone who checks out your page is up-to-date on what matters to your brand - and your customer base most. Pinned posts can include policy updates, sales event announcements, career openings and more.
Tip # 7 - Monitor and respond to comments and chat requests
What really sets next-generation businesses apart from the rest is the ability to provide personalized consumer experiences, even from afar. Be proactive about customer support. Respond to questions and comments posted to your page and thank customers for great reviews.
Tip #8 - Use Facebook Insights to assess your page’s success
Facebook Audience Insights is an analytical tool that allows you to track your page’s reach and performance. It will tell you how many likes a post got, how many people are chatting about your page and other useful metrics. Use these metrics to understand just how well (or how poorly) your marketing efforts are paying off on Facebook and optimize accordingly.
Tip #9 - Use Facebook Business page promotions to boost your posts (paid)
Sometimes, despite your most valiant efforts, you need a little extra push to get your content to reach the right audience. Facebook Business page promotions include a variety of paid tactics to get your posts the exposure they deserve. Tailor your paid promotions to your ad spend and watch as the customer come rushing in. Read more about promotion options here >>
To sum
Launching a Facebook Business page may seem daunting, but with a little determination and the tips laid out above, you can do it!