Understand the Marketplace /global/scaled/1000x435x0x138x1000x435/Other-multlockCOM-Pics-Locksmiths Area-UK-Tips-150627961_20.jpg Every day the internet produces millions upon millions of data points, from different people, networks and connections across the world. Locksmiths can’t afford to miss an opportunity to engage with potential customers online for business. At any given moment, your potential customers are being bombarded with more information than they could possibly handle. What this means for modern locksmiths is that they must stay fresh, relevant, and appealing to their customers if they want to catch the customer’s attention. The question is how to get in front of their eyes when most people’s attention span is smaller than that of a goldfish? The answer is digital marketing.