29/6/2009

Mul-T-Lock’s representatives around the world – selling units, distributors and locksmiths – have begun to empower their businesses through the company’s unified new brand language, launched in 2008.

Fully supported by the company’s Marketing Communications Department, our partners use the new branding effectively to design fully remodeled concept shops, attractive booths for tradeshows and customer oriented websites.

“A powerful and dominant international brand is a company’s most important asset. It is created through consistent look & feel all over the world,” says Marketing Communications Manager Yael Rozenfeld. “Following the new branding guidelines in their operations, our partners in different markets are often astonished to discover the beneficial outcome and added value of powerful, consistent branding.”

The unified look gives partners everywhere a feeling of identity, a sense of belonging to the great international Mul-T-Lock family. Strengthening the brand by carefully adhering to its detailed guidelines, they soon find that the powerful brand, in turn, boosts their own businesses. And, as they are rapidly discovering, there are many ways to use Mul-T-Lock’s compelling new brand language to their advantage.